If we have a chance to migrate or visit a country. We choose a place which we believe is beautiful, peaceful and safe.
What we believe about a place can often be more powerful than what is a reality. A reputation of a country can influence everything from foreign policy to foreign investment – to whether or not people want to visit or live there.
In a study conducted by Reputation Institute, a consultant and advisory firm specializing in reputation, they measured 16 different factors – including being a beautiful and safe place to visit, and having friendly and welcoming residents, progressive policies and an effective government.
This was conducted via online survey with more than 48,000 resident in the G8 countries, representing the world’s eight leading industrialized nations.
Here is the top 20 result of the study:
20. Singapore
19. Portugal
18. Germany
17. Spain
16. Belgium
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15. France
14. Japan
13. United Kingdom
12. Italy
11. Austria
10. Netherlands
9. Ireland
8. Denmark
7. New Zealand
6. Finland
14. Japan
13. United Kingdom
12. Italy
11. Austria
10. Netherlands
9. Ireland
8. Denmark
7. New Zealand
6. Finland
Here is the Top 5
5. Norway - As a safe and scenic country, Norway more than lives up to its reputation according to residents. The people are beautiful, gender equality is anchored in daily life and the natural scenery is breathtaking.
4. Australia - The land down under is loved by residents for its feelings of safety, security and peacefulness, driven in some part by the country's stance on firearms. Also, Melbourne has been ranked as one of the world's most liveable cities.
3. Switzerland - While natural beauty may be a matter of luck, factors like friendly residents and progressive policies come down to a country's wealth and culture.
2. Canada - Despite dropping to second on the list, Canadians speak more positively than ever about their home country, especially as the government continues an "arms wide open" approach to Syrian refugees.
1. Sweden - Newly ranked as the most reputable country in the world. Sweden hits all the marks of being safe, welcoming and beautiful, according to its residents.
(Source:Forbes, BBC)
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