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Wednesday, April 21, 2010

The Golden Rule and The Platinum Rule

The Golden Rule

"Do unto others what you want others will do to you."

The Rule really concerns realizing that if you don't like something to happen to you, other people probably also would not like it happening to them either. It is being considerate of other peoples' feelings.

But in the area of trying to please people by offering them something of interest or value, the Golden Rule often breaks down. People may not like what you like.

The Platinum Rule®

"Do unto others what they want others will do to them."

The Platinum Rule® accommodates the feelings of others. The focus of relationships shifts from "this is what I want, so I'll give everyone the same thing" to "let me first understand what they want and then I'll give it to them."

Applying the Platinum Rule® is much more valuable and useful to other people. "Do unto others as they would do unto themselves" means you have listened and observed what the other person wants or needs, and you then try to satisfy those needs.

Sources of this post:

School for Champions

Tony Alessandra

Image from Customers Rock

The Platinum Rule® is a registered trademark of Dr. Tony Alessandra. Used with permission. All other rights are reserved in all media.



kcatwoman said...

on the downside, baka sa platinum rule, tutulong ka lang sa iba dahil gusto mong tulungan ka nila. but then im being too negative.. thanks for this post, . napaisip ako. thanks!


Tony Alessandra said...

I recently came across the content on the Internet regarding The Platinum Rule®.

I’d like to thank you for helping spread the word about my work! Every reference to my books, speeches, workshops, assessments and other products referencing The Platinum Rule is always appreciated.

As the term “The Platinum Rule®” is a registered trademark, I would greatly appreciate it if you would please use the registered trademark symbol next to the phrase the first time it appears.

Please include at the bottom of the page (where first referenced) this verbiage: The Platinum Rule® is a registered trademark of Dr. Tony Alessandra. Used with permission. All other rights are reserved in all media.

Thank you again for referencing my work and updating your reference to my trademark. I hope we hear from you soon and wish you continued success.

For more information, see or

Dr. Tony Alessandra
Partner, Platinum Rule Group LLC
Co-author: The Platinum Rule, The Platinum Rule for Sales Mastery, The Platinum Rule for Small Business Mastery and The Platinum Rule for Trade Show Mastery
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Anonymous said...

I've to read more of the The Platinum Rule® because I quite agree with kcatwoman. The rule, at first reading, sounds negative to me.

O siguro dahil I abide by the Golden Rule. In simpler term, I think it's what we call karma. Whatever is that you do to others -- be it good or bad -- will ultimately return to you.

Loida of the 2L3B's said...

hi thoughtskoto, how are you? been so long.. yeah there are many rules but the 'easiest way to reach any goal is through a straight path..'

Ken said...

Kcatwoman: I was kinda negative at first, but to think about it deeper, ive come to realize The Platinum Rule® is higher level of service. It's like doing things to them because this is what they want and this is what they need, rather than thinking what we want and what we need.

Dr. Tony: Thanks for pointing that out. I edited the entry already and added the registered logo. Thanks again for the time visiting my page. It's an honor!

Nebz: Yes, right KARMA aka Golden Rule. But that's what we do because that's what others will do to us. Think about it, We help because we want others to help us? We give because we want others to give us too? The Platinum that Dr. Tony was saying is that, we help the kind of help others need, and we give the kind of things others needs (if we can afford it)

But since its a higher rule, i guess few people do it. We abide by the Golden rule, contented of what we can offer. hehe

Ate Loida: thanks for dropping by our page. Yea, been so long! hehe

Anonymous said...

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Is this possible?