Saudi Arabia is gearing up to make the region a top entertainment destination in the Middle East. They are now beginning to issue licenses for live entertainment shows in cafes and restaurants across the kingdom.
Ads
2019 is shaping up to be the entertainment year in Saudi Arabia.
General Entertainment Authority Chairman Turki Al-Sheikh said that the entertainment programs aim to transform Saudi Arabia into one of the top 10 international entertainment destinations. In this accord, the GEA has negotiated long-term contracts with more than 100 local and international partners. Restaurants and cafes will also be able to apply for entertainment licenses.
Traditional and culturally significant local events feature prominently in the plans.
Although many of these events and attractions have not been seen in Saudi Arabia for many years, Al-Sheikh emphasized that they will be presented in accordance with respect to the local values.
“Our traditions and culture will be respected,” he said. “Our religion is clear and we will adhere to our Islamic values,” he said.
He also pointed out that one time, this practice is common in the Kingdom. “This is us; we used to be like this 40 years ago, now we are returning to what we had,” he added.
One of the aims of the GEA is discovering and developing local talent and give it a chance to be international prominent. Among the first to benefit from this are Osama, the “animal whisperer,” and Al-Juaad group, who will travel to Germany to showcase their talents.
“One of the many visions we have is that our local talent performs not only in Saudi Arabia but also abroad,” added Al-Sheikh.
“Entertainment is a sector we heavily rely on for vision 2030, in realizing our dreams. We won’t attain our goals unless we work together.”
He said that in addition to the pleasure it provides, the entertainment industry is a vital part of the economy, adding: “It creates jobs and investment opportunities. There is an opportunity for everyone.”
To help support small and medium-sized local companies benefit from this, Al-Sheikh and Minister of Commerce and Investment Majed Al-Qasabi have signed an agreement that will help with the issuing of licenses for entertainment purposes. Al-Sheikh said coffee shops and restaurants will be issued permits to host live musical performances and stand up comedy events.
The licenses would allow live music shows and stand-up comedies in cafes and restaurants across the Kingdom.
Al Al-Sheik also stressed the importance of the entertainment sector in the Kingdom.
He stated that the absolute priority is to provide job opportunities for Saudis in all areas covered by the entertainment sector, most importantly supporting Saudi talent.
However, the report did not mention that the kingdom will be open to hiring performers and entertainers from other countries.
Ads
©2019 THOUGHTSKOTO