Considered by the Philippine Tourism department as a "market", New York City could generate visitors to the Philippines that will benefit tourism. In spite of the efforts by Filipinos in the US in advertising and promoting Philippine tourism spending in ads and all, some ill-mannered individuals try to despise the country by vandalizing the ads just like the "It's More Fun In The Philippines" at the Manhattan subway in New York City,
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It’s “very sad,” said new Tourism Attaché to New York Susan del Mundo, that people would vandalize Philippine tourism billboards.
“Sad because this is an effort of Filipinos,” she told members of the Fil-Am media in a press conference. “We would like to promote our country to have a very good image. And then they have to do this.”
She was referring to the outdoor advertising “It’s More Fun in the Philippines” posted all over Manhattan on subway trains and buses. They are also visible on subway platforms and on Times Square digital screens.
The acts of vandalism appear to be directed at Philippine President Rodrigo Duterte, in some calling him a ‘Fascist’ because of his government’s brutal campaign against drugs.
Asked who she thought was behind the graffiti, Del Mundo replied, “Perhaps the same group who are against EJK” (extrajudicial killings).
A mobile ad in New York can be very expensive. Del Mundo said she had no idea of cost because such advertising was commissioned by the Department of Tourism (DOT) office in Manila.
